Do you have a brochure for your business? Well you should, and it needs to be done well to communicate your messages effectively to the reader.
So what makes for a good brochure?
- Don’t use the cover of the brochure for your logo or business name. Instead – grab their attention with the reason you can help them.
- What is the call to action for your brochure – make that clear throughout.
- Remember, the reader wants to know “what’s in it for me.” It’s not about you – it’s about them.
- Don’t put too much information in your brochure.
- Keep it looking professional.
- Proofread –
- No grammar errors
- No spelling errors
- No typos – get a friend or employee to do the proofreading. I prefer to have someone proof for me that knows little beforehand about the message I’m sharing. If they understand the material, then I know I’m on track!
- Are you sure your call to action is clear??
- Think outside the box/brochure – what about something different? An email newsletter, a YouTube video – get creative with your message!
Does this give you any ideas for your brochure? I think I’m going to give mine another look and make sure it’s up to par.
Micki – your web gal
connect@michelleharbour.com
804.642.2363
330.591.1070 cell
www.michelleharbour.com
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