If you don’t know who your target audience is, how can you market to them?
Who is your client – your target market? If you can’t define your target market, you’ll have a difficult time making a sale to them. When I was in my early studies of web design, we learned that when creating a website we had to design to appeal to two target users. We had to create a profile image for each user we were appealing to. Based on that profile, we could design the best website for them. The characteristics of each user were used to create the profile, including:
- Age
- Gender
- Operating System
- Browser
- Screen Resolution
- Internet Connection
- Buying Preference/Interests
- Location
- Interests
- Profession/Income
You have to do the same as a small business owner when you target your marketing. You can’t market broadly to everyone – unless you’re McDonald’s or Walmart. Not everyone is going to buy your product or need your service. When you market widely, you’re wasting your money and your resources. If you market specifically to those who are most likely to purchase from you, you’ll make more sales from your defined marketing.
Who is your target audience, and are you marketing to them effectively?
Micki – your web gal
connect@michelleharbour.com
804.642.2363
330.591.1070 cell
www.michelleharbour.com
