It’s Monday afternoon and another work day has come to an end without a post from you and your business on Facebook.
Let’s wrap up our little series on Mistakes to Avoid with Social Network Marketing by discussing posting. It’s been said that unless you’re a restaurant, no one thinks about your business three times a day, and the way to be effective is to be consistent. How can you be consistent without being evasive and overbearing? After all, you want your clients thinking about you on a regular basis. Facebook is a great way to market your business with consistency and in a non-evasive way. Be regular with your postings – two to four a week, or two to four a day – depending on your business type. Before long, your clients will be referring to you as “the exterminator on my Facebook, or the guy I saw on Facebook who cleans chimneys.”
OK, so now you’re convinced that you need to be on social media. So you have these great intentions and you start off posting regularly. Then your daily posts turn to weekly, your weekly to bi-weekly and you know where this is going. You give the excuse of you’re too busy running your business to post regularly.
If you know this is going to happen to you, then hire someone like me who will take on the task of making regular posts for you on your account, handle fan interaction, and do the job the way you would do it if you had the time to. Because the only thing worse than having no social media account, is having an inactive social media account.
For a free consultation on social media for your small business, contact me today.
Micki – your web gal
connect@michelleharbour.com
804.642.2363
330.591.1070 cell
www.michelleharbour.com
