Did you advertise in the Super Bowl this year? Chances are you did not. But consider this – in your town, there are most likely several events every year that are Super Bowl-like for the area, the big event that everyone locally turns out for and folks come from all around to attend.
Do you take advantage of those events to market your small business? You can really stand out and gain some new clients if you’re clever in your promotions.
Coca-Cola paid $250 million for the rights to be the Super Bowl’s official soft drink for five years, but to run zero commercials while the game was telecast.
Yes, you read that correctly. Coke paid $250 million and won’t run a single commercial during the game.
What are they doing instead?
Coke tactic is its checkout stand placement and six-pack promotions that invite buyers to call a toll-free number. Coke is it! What?
The marketing campaign encourages consumers to interact with the company, play the game and feel like they are part of the “in” crowd. It’s clever and effective.
So when the Super Bowl of events comes around this year in your town – be a part of it. But don’t just run an ad in the paper. Think creatively about how you can get everyone rallying around your business at the same time and in conjunction with the event.
It will be a winning touchdown for your team when you think outside the box with your marketing!
Micki – your web gal
connect@michelleharbour.com
804.642-2363
330-591-1070 mobile
www.michelleharbour.com
